Every strong brand depends on one thing: connection. And sometimes, the data reveals that this connection is fading, long before anyone notices it in daily operations.

One of our clients, a well-performing business with a solid market position, approached us for a general performance analysis. Their website was running smoothly, sales were steady, and social activity seemed healthy. Yet, something in the numbers told a different story.

By combining multiple datasets , website analytics, social media engagement, sales trends, and customer satisfaction data, we identified a pattern: their audience engagement was superficial. People saw the brand but didn’t feel connected to it.

The problem wasn’t visibility, it was proximity.
The brand lacked a human face. There were no moments of real interaction between the company and its clients.

We presented a simple insight:

“You can’t build meaningful connection only through a website or a LinkedIn page. People need to meet you, to associate your brand with faces, voices, and conversations.”

From there, we developed a strategy that prioritized human engagement over pure digital marketing. Instead of increasing ad spend, we suggested low-cost, high-impact alternatives:

Hosting small networking events like lunches, dinners, and coffee meetups

Creating intimate spaces for professionals to interact and share ideas

Encouraging in-person presence through conferences and speaking opportunities

The logic was straightforward: you could spend €3,000–€5,000 on social or search ads, or invest the same in a real-world event where attendees create organic visibility for you.

When people attend your event, speak on your stage, or share that experience online, that’s authentic marketing.

For professional companies, especially those targeting corporate clients, LinkedIn loves events. Attendees proudly post about speaking engagements, panel discussions, or simply “being there.” That content doesn’t just generate views, it generates credibility.

By grounding this strategy in data rather than guesswork, we helped the client see that connection is measurable, and that the most effective way to rebuild it often begins offline.

When the Netherlands introduced new legislation to prevent “schijnzelfstandigheid” — false self-employment — one entrepreneur saw a gap in the market: to help freelancers stay compliant and continue working independently.

FARM helped transform that idea into a fully operational business. Together with the founder, we co-wrote the business plan, developed the website, and designed a marketing and communication strategy aligned with the upcoming law.

We supported every stage of the launch:

Strategic planning around the legal framework

Brand development and messaging for a professional yet approachable tone

LinkedIn and email campaign setup to reach freelancers and employers

Go-to-market preparation to ensure a smooth start on day one

The result was an agency perfectly positioned to meet a new legal and social need, connecting freelancers and companies in a compliant, sustainable way.

(Note: “Schijnzelfstandigheid” translates to “false self-employment,” where freelancers work as employees without formal recognition.)

Startups often struggle not because of bad ideas, but because of communication gaps between people with different skill sets. One of our clients, an early-stage company led by an experienced entrepreneur and two seasoned sales professionals, faced this exact challenge.

The entrepreneur had a strong vision but struggled to communicate it in commercial terms. The sales team, on the other hand, was skilled at selling but lacked the ability to translate their performance into strategic insights. The result: frustration, misunderstandings, and stalled growth.

FARM stepped in to translate between the departments — through data.

We designed a reporting framework that allowed each side to understand the other’s work in measurable, concrete terms.

We taught the sales team how to structure and present sales data so that their results could inform strategic decisions.

We helped the founder’s team interpret data reports, turning numbers into insight and direction.

This process transformed their internal communication. Instead of subjective discussions about “what’s working,” they had shared visibility grounded in objective data. It rebuilt trust, aligned their goals, and set the foundation for sustainable collaboration.

At FARM, sustainability isn’t a marketing angle, it’s part of our foundation. With backgrounds in finance, ESG, and data analysis, our team understands how complex and expensive sustainability reporting can be.

Early this year, we took an unusual step: we acquired a struggling ESG company, one that had once offered sustainability assessment tools but was no longer performing well. Rather than aiming to profit from it, we decided to rebuild it from the ground up, and offer it for free.

We redesigned the platform entirely:

Reprogramming core systems for speed, accessibility, and transparency

Reimagining the interface to make ESG reporting intuitive and human-friendly

Creating open-access tools that help organizations understand and communicate their sustainability performance

Why free? Because sustainability shouldn’t be limited to companies that can afford expensive consultants or enterprise software. ESG (Environmental, Social, and Governance) reporting is now a requirement in many sectors, but it’s often inaccessible due to high costs.

By open-sourcing the platform, FARM enables small and mid-sized companies to measure and improve their sustainability impact without financial barriers. It’s our way of giving back, and a demonstration of what we do best: turning data complexity into clarity and access.

A European fashion retailer approached us after years of underperformance in their B2B segment. The issue wasn’t a lack of talent, they had highly capable decision-makers. The problem was relationship breakdowns with their business clients.

Over time, customer satisfaction had quietly declined. Decision-makers were basing their strategies on assumptions, not on a complete or connected view of their data. Their teams were gathering information, but it wasn’t integrated, scattered across systems, departments, and outdated reports.

We began by auditing their existing data environment — everything from client feedback and transaction history to communication records and logistics data. Then we looked beyond what was already there:

How could the existing data be enriched?

What data wasn’t being collected at all?

Which signals were being overlooked because they didn’t fit the traditional KPIs?

By combining and diversifying these datasets, we uncovered the true sources of friction in their client relationships. Patterns became visible, revealing that certain business accounts were receiving inconsistent communication and support.

With these insights, we guided the leadership team in developing a data-backed relationship strategy.

The result: improved client satisfaction, renewed trust between the retailer and its partners, and a tangible recovery in B2B revenue, all achieved through evidence-based decision-making.

For many small businesses, the first big step is launching their website

It is the digital foundation of their brand. But with so many web designers available today, the challenge isn’t just to get a website built; it’s to get a website that works.

That’s where FARM comes in.

We’ve helped several small businesses develop and launch their online presence, combining our data expertise with practical design and communication strategy. Unlike typical agencies, we don’t just focus on visuals or animations, though we care about those too.

We focus on translation:

What are you trying to tell your audience?

How will your website communicate your value?

And most importantly, will it convert attention into action?

Every website we build is guided by data, from audience research and behavioral analytics to SEO and AI-driven SEO optimization (AI SEO), which ensures visibility across platforms.

We handle copywriting, content flow, and performance analytics from the start, making sure each site does more than just look impressive, it performs.

Because at FARM, we’re not coaches or virtual assistants. We don’t just make websites; we help companies launch with purpose.

Our philosophy is simple, and it’s the thread that connects everything we do:

Data doesn’t lie.

It’s the most honest foundation you can build your business on, and we’re here to make sure that foundation works for you.

Another client, a growing agency specializing in placing freelancers with clients, faced the challenge of scaling sustainably. They had a strong foundation but lacked the infrastructure to manage data, HR, and sales performance effectively.

FARM provided a full-spectrum solution: we refined their business plan, built a lean and efficient website, and integrated systems to track sales performance, employee training, and HR processes.

Thanks to our multidisciplinary expertise, spanning finance, ESG, and legal, we also assisted in preparing HR and compliance documentation, ensuring the company could expand without operational or legal bottlenecks.

This collaboration gave them the structure and visibility they needed to grow, with reliable data supporting every strategic move.

At FARM, we don’t limit our work to spreadsheets and dashboards. Sometimes, the data tells a story that calls for something unexpected, like hosting an event.

One of our clients, a professional services firm, approached us to understand how they could strengthen their connection with clients and their target audience. On the surface, everything looked good: strong sales, solid website traffic, healthy engagement online. But when we analyzed their combined performance data, including web analytics, social metrics, and client feedback — we found something missing.

Despite healthy numbers, the connection between the brand and its audience had weakened. The company’s growth was solid, but its community wasn’t engaged. People were aware of them , but they didn’t feel connected to them.

So we proposed something unusual: host a summer conference.

Not as an event company ,because that’s not what we are , but as a data-driven engagement initiative designed to rebuild authentic relationships.

We helped the client plan, manage, and execute the event from a strategic perspective:

Identifying the right audience and topics through data insights

Reaching out to key speakers and influencers within the industry

Positioning the event as both an educational and networking opportunity

Coordinating logistics in collaboration with an experienced event planner

The strategy was simple but powerful: invite respected figures in the field to speak, engage attendees with valuable content, and use the event as a brand amplifier.

The results went far beyond the day itself.
The company gained:

High-quality brand visuals for their website and social channels

A surge in organic online mentions and shares, as attendees and speakers posted about the event

Stronger relationships with existing clients and potential partners

Renewed excitement from within the company’s own team

The event didn’t just bridge the gap between data and people, it turned data insights into a real, human experience.

It’s a perfect example of FARM philosophy: sometimes, the right answer isn’t another report or dashboard. It’s action.

Event hosting is all about connection, between visitors, partners, and experiences. But even the most established organizers sometimes face a silent question:

Why do some partners stay, while others leave? And what truly attracts new ones?

A long-standing event host approached us to find clarity. Over the years, they had seen changes in partner engagement, some sponsors remained loyal, while others left after a single event. At the same time, new partners seemed eager to join, yet no one could clearly explain why.

We began by analyzing several years of their visitor and partner data, attendance records, feedback surveys, partner engagement metrics, and promotional outcomes. Our goal was to uncover patterns:

What did returning visitors value most?

Which event features attracted new audiences?

What kind of partners benefited most from collaboration, and why?

Through this data-driven review, we discovered that the organization wasn’t retaining as many repeat visitors as they believed. Contrary to expectations, their strength wasn’t retention, it was attraction.

They excelled at drawing in new audiences every year, often through strong branding and topical programming. However, because this insight had never been quantified, their communication to partners was focused on loyalty and stability, not on growth and reach.

By presenting this data clearly, we helped them reframe their value proposition. Instead of promising recurring audiences, they began highlighting their ability to deliver fresh, high-quality exposure to new attendees each year.

With this shift in positioning, the company could better align expectations with partners, strengthen relationships, and focus strategically on improving visitor retention — all while playing to their natural strengths.